One-time project

A visual identity that
lives on screens.

Logo, color system, typography, and brand guidelines built for digital-first brands. Designed to work at every size, across every platform.

What is included

Logo design (up to 3 concept directions)
Color system with digital usage rules
Typography selection and specification
Brand guidelines document (digital PDF)
Logo file pack (AI, EPS, SVG, PNG, PDF)
2 revision rounds
Delivered in 12-16 business days

Identity projects are delivered in 12-16 business days from brief sign-off.

Why digital-first matters

Traditional identity design was built around print: business cards, letterheads, signage. A logo that looks great on a business card might fall apart as a 16px favicon or a dark-mode icon. We design with screens as the primary medium, then ensure print applications work too.

This means testing every mark at favicon size, in dark mode, as a social profile icon, and as a loading spinner if applicable. No surprises after delivery.

What comes with the package

The logo file pack includes every format you will need: vector files in AI and EPS for scaling to any size, SVG for web use, PNG exports at multiple sizes, and PDF for sharing. The brand guidelines document covers usage rules, color values in every format (HEX, RGB, HSL, CMYK), and typography specifications with Google Fonts or font file references.

Common questions

How many logo concepts do we get?

Three concepts at the first presentation. We recommend one to two for a focused project. More options typically lead to longer projects without better outcomes.

Do you do trademark search?

We check for obvious visual conflicts but we are not a legal service. We recommend having a trademark attorney review any final mark before commercial use.

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